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What is Meant by the Third Wave of Coffee?

Have you heard the term “third wave coffee” before? Well, if you are the type of person who gets tired easily of things, you would probably find something new after experiencing the same thing 2 or 3 already.

The Third Wave Coffee’s Birth

The term third wave of coffee was born from the continuous talk of people regarding innovation, plantation, importation, and roasting techniques together with the admiration for excellent baristas. But of course, you should never forget the great outfits of coffee shop crews, their conducive environment thanks to its fantastic interior. So as a result, the new and third waves of coffee and coffee shops were born.

If you want something new about coffee shops then this is what you’ve been waiting for. Say goodbye to the old and boring taste of coffee that you’ve tried before and checked this new wave of coffees in the modern coffee shops. Based on the coffee ambassador of one of the leading third wave coffee companies, this new trend in the coffee industry is a specialized blend.

Coffee for Nerds

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On the other hand, Teresa von Fuch implied that if it’s not your thing then you might not get into it. It’s like a coffee made for nerds and so only real nerds will appreciate it. She also cleared that it’s not “elitist, but really it’s just nerdiness.” But if you really are interested to try it then you are most welcome to join the club.

What Makes Third Wave Coffee Shops Special?

Indeed, there are tons of coffee shops worldwide let alone in New York. However, what puts third wave coffee shops on edge of advantage is their significant type of coffee on offer. It’s not just based whether they got their beans from a plantation in East Africa or somewhere else, it’s about knowing the signs and signifiers.

For one thing, size matters a lot. For instance, if your company is huge then you would most likely get a big amount of beans. But, you have to get special beans or “top-of-the-line” beans which are normally rare. You also have to ask the right questions using the right words. A lot of words can mean something else for other people especially if they don’t really use that kind of special beans you’re looking for.

Therefore, ask them what they understand about certain words such as direct trade and fair trade. Ask them if the beans are roasted and who the suppliers are. If they can’t give the right answers especially regarding the fair trade, then perhaps they’re not really using it. What if the sellers said the right words, does it mean they’re telling the truth? People lie so trust your 6th sense and you’ll get the right bargain.

The Price Speaks its Quality

Third wave coffee shops attract a lot of curious coffee drinkers and not just because of its price but also because of its controversial image. Just imagine a dark old man carrying a bag full of beans on his back which somehow tells something about its price.

Yes, it’s got a higher price because it’s truly special and it needs more work before it reaches your table.

The Importance of Coffee Shops in the Neighborhood

More than taste and thirst satisfaction, coffee is widely known as a popular drink especially in the UK and America. If people don’t drink tea or milk then most probably, they drink coffee.  Now, when it comes to the rebirth of urban in the US, one of the most common and hardest questions covers the residential and commercial development: the importance of coffee shops in the neighborhood. As a matter of fact, some people have categorized this under the “chicken-and-egg-questions”


Customer and Resident Magnet

One of the first establishments that go with this question is the coffee shop. Typically, coffee shops are the first commercial operations that run in the district or neighborhood which attracts both customers and residents in the area. Thus, their activity to generate sales from customers also contributes to the development of the neighborhood.

Commercial Development

Coffee shops in urban areas are considered as “catalyst” of the pedestrian activities which increases the bustle of the city according to Amanda Napoli from Urban Times article. Coffee shops help a lot in creating lively streetscapes by producing a huge percentage of customers in these particular areas. As a matter of fact, there are many places especially in the US that serve as a hub for coffee lovers. For instance, coffee shops can be found all over the area of urban Columbus which also predates more commercial developments in the neighboring areas.

Hub of Social Interaction

Though most coffee shops offer almost the same options for customers, each coffee shop has its own character or trademark that differentiates their customers from other shops. Aside from this, the best coffee shops also serve as a social hub for both visitors and residents in the area. A lot of great things happen in coffee shops because customers feel more relaxed and connected while they hang out in a friendly environment.

Thus, the coffee shop is the usual place where friendship builds, develops, and strengthens over the years. Most importantly, it is the place where community problems or even business deals are done.

Evokes Creativity

Some people say creative people usually hang out in coffee shops. Do you agree with this? Well, it may be right because the best coffee shops are also the center of art, music, and new ideas. If you’ve noticed already, each coffee shop has its own trademark that attracts customers inside. Coffee shops are great for impressing customers from their interior to the friendly crew and the fantastic taste of their coffee.

If you want to be familiarized with a certain area, you can just visit in a local coffee shop for a while and get friendly talks plus interviews with some local residents. Once you get along with them, they would gladly give you the information you need without even making it sound like an interview.

According to the Franklinton Development Association, the neighborhood coffee shops can be really considered a sign of progress and catalyst for future expansion projects. Therefore, never underestimate the power of coffee shops and their contribution to the beauty and improvement of its local governments.

Atlanta, GA Business Events to Check Out Before February Ends!

Before February ends, why not spend some of your precious time attending business events in Atlanta? If you have no idea where to start, we will help you find your way to be sure to read this entire post and jot down the important dates and name of events.


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Website SEO (Search Engine Optimization) Course Atlanta EB

This February 23, 2018, mark your calendar because the Zarlun Institute will be sharing this terrific course for as low as $29.99 to $49.99. The course will start from 10:30 am to 12:00 pm. If you are a small business owner, self-employed, or start-up company owner then you are welcome to attend this event. The topic would be “Website Optimization – Your Products and Services Found When a Customer is Searching for It”.


Dualpreneur – How to Run a Successful Business with a J.O.B

This one-day event on February 24 will be presented by Connecting Atlanta at 980 Ponce de Leon Avenue NE, Ponce de Leon Library, Atlanta from 10:15 am to 12:00 pm. Learn about how to manage your time effectively, maximize the use of autopilot on your business while you’re busy in office works, scale business quicker, and plan your journey to becoming a full-time entrepreneur.


“Meet the Boss” Seminar Series

Join the Future Entrepreneurs Chamber of Commerce as they host their first seminar on February 24, 2018, at Georgia Hill Neighborhood Center, 250 Georgia Suite 209 Atlanta, Ga 30312 US from 12:00 pm to 2:00 pm. Grab this opportunity to ask questions to the owner of ThreadzAtlanta Moses Fils and meet the mastermind behind the premier clothing boutique in Atlanta. The first 25 people to get a reservation will get a chance to join the raffle and win a $50 gift card.


The Final Pitch

This event by BIB (Break Into Business) is a special event for young entrepreneurs ages 9 to 14 which aims to help them present their business plan to a panel of Investors. If you know of some who are young entrepreneurs, sign them up for this event and help them grow as successful entrepreneurs. They will also get a chance to win as the “favorite entrepreneur” from the total votes of the audience members. Sign them up for this event for as low as $15 – $55.

Don’t miss these Atlanta business events and learn a lot from the experts in the industry without spending much. Invite your family or friends who are also interested in this same industry and grow together! Tune in with Two Story Coffee for more juicy information and interesting posts!

7 Reasons Why Customers Love to Visit Coffee Shops

Are you a coffee lover? If yes, what made you love coffee over other drinks out there? For many of us, coffee is like one of the most delicious beverages to have. Coffee should be present right after we get out of bed, during break times on work, or even at night while working overtime to meet the deadlines.

Many of us visit coffee shop daily, weekly or at least once a month. However, not everyone who visits a coffee shop hangs there for the same reasons. Whatever is your favorite coffee shop to hang out, let’s find out the top reasons why people visit coffee shops.


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(Simple) They Want Coffee

Obviously, this reason deserves to be on the number 1 spot more than anything else. Whether dropping by to a coffee shop is the first thing on their list or not, coffee is really a best-selling drink in America and other countries. Even in the afternoon and evening, people love dropping by to have some coffee to whip with cream, sugar, or just plain black to savor.


They Drink Coffee for Breakfast

If you’re struggling to swallow your breakfast because you don’t have the energy, why not try coffee? Many coffee lovers pair up coffee with their breakfast to complete their meal.


They are a Coffee Expert

Have you seen people in a cloud 9 before while taking their first sip of coffee? Well, that’s just one of the feelings they get when they got a really good one after drinking coffee their entire lives. Coffee experts love tasting every type of roast, coffee, and brew they can encounter especially in other countries so they seldom get the same taste twice. These people believe that nothing will beat black coffee and that coffee flavors are worthy to jot down.


They Want Coffee as Dessert

Coffees can be either hot or cold and the cold ones are the most favorite desserts like caramel macchiato Frappuccino with a double pump of mocha, extra sugar, milk, whipped cream, and light coffee. Other people even buy desserts that are coffee flavored just to get some taste of it.


They’re Stalking their Crush

Whether it’s one of the regular customers or the barista, some people visit coffee shops just to stalk their crush. Have you tried this before? If you’re planning to take a shot, keep trying until you get their number!


They’re Doing Some Light-Heavy Studying

Whether it’s just a pop quiz or major examination, coffee serves as their fuel to study until they cover everything that would be or might be part of the test. Burning the midnight oil with a coffee beside them is also very effective to keep their mind alert.


They’re Addicted to Caffeine

Some people can’t help it but they find coffee addicting. If you’re one of them, take a step back now and switch to a healthier drink like tea.

In which item do you think you fit in? Whether you drink coffee as part of your daily routine or just something you want to try once in a while, coffee shops ever stop to invent and reinvent tastes to satisfy coffee lovers in the world.

How to Enjoy Atlanta This Winter with Low Budget?

Do you want to have a good time in Atlanta this winter but you are stuck with a low budget? Well, you don’t have to fret anymore because we at Two Story Coffee got your back. Whether you are a tourist from other state or even other continents, you will surely enjoy your stay at Atlanta after considering our suggested things to do here.

If you are planning to visit this coming winter then perhaps we don’t have to tell you to prepare your winter jacket and boots. But then again, there’s no harm in trying and it’s better to be prepared than sorry later. Atlanta will be covered with snow already by the time you visit so it is safe to say “it’s freaking cold!” or shout rather.

But it doesn’t mean that you can’t enjoy the snow and the beauty that Atlanta has to offer. So, check out these things you can do during your Atlanta visit.



Symphonic Journey with A New Hope

This February 22, be ready to join the fun as the Atlanta Symphony Orchestra will bring you a Prince-themed show entitled A New Hope. Savor a new hope literally, as you watch them play music from the original film of Star Wars. The show will run for 3 nights for as low as $59. Hurry so you can still get a pass before it is too late!


Bid on Local Art Auction

Coming this February 24, don’t miss your chance to be part of the 19th Annual Art Papers Art Auction in Atlanta. Be there and witness over 230 works of art made by various artists from different parts of the world. You can come for $50 for a general admission or come as VIP if you have extra budget for anything related to art for $300. With the VIP pass, you can get 2 hours of early access to the place and bid before the crowd enters.


Cupid’s Undie Run

February is an entire month of celebration so if you prefer some physical activity than bidding on auctions, you can join the Cupid’s Undie Run instead. Wear anything you want to for Valentine’s Day and run while it’s freezing cold. You can even run while you’re in your underwear or boxers because your purpose to help fight genetic disorder neurofibromatosis matters more. Join this run for a cause for only $35!

Are you ready to experience Atlanta this winter? Prepare your budget now, pack your things, and bring some family or friends with you. Know more about Atlanta and the exciting things to do here. Bookmark our site and keep tuned to our posts.